CloudPagesURL Personalisation Strings

The CloudPagesURL() function provides a secure and efficient way to link out to CloudPages from email messages.

<a href="%%=RedirectTo(CloudPagesURL(4132))=%%">Click HERE</a>

It generates a URL link to the landing page with an encrypted query string appended —meaning no subscriber information is passed in clear text.

https://pub.s10.exacttarget.com/1qVt23cf?qs=92fcbe6d03c54df75b03c7d674f2e836

This encrypted query string (?qs=______) references the email and allows standard system personalisation strings to be used on a landing page.

Personalisation Strings | Training | Salesforce

When using the RedirectTo(CloudPagesURL(1234)) function, I was curious if it was required to use requestParameter, queryParameter, or possiblyAttributeValue().

In fact, it is A LOT simpler than that. As you would in an email, you can simply use the defined system personalisation strings:

SET @Subkey= _subscriberkey

Then, logically the below also works:

SET @Subkey = AttributeValue(“_subscriberkey”)

Most personalisation string are available in the CloudPages context…

If you are interest in testing this yourself: build an html table in cloudpages, set your ampscript variables, create an email with CloudPagesURL function to your test CloudPage, conduct a test send and see what values populate.

Here’s something to get you started….

%%[
SET @SubKey      = _subscriberkey
SET @emailaddr   = emailaddr
SET @jobid       = jobid
SET @emailid     = _emailid
SET @PreHeader   = _PreHeader
SET @emailName   = emailname_
SET @IsTestSend  = _IsTestSend
SET @MID         = memberid
SET @msgcontext  = _messagecontext
SET @replyname   = replyname
SET @replyemail  = replyemailaddress
SET @SendDEname  = _DataSourceName
]%%
<table border=”1" cellspacing=”0" cellpadding=”1" style=”width:50%”>
 <tr>
   <td>SubKey:</td>
   <td>%%=v(@SubKey)=%%</td>
 </tr>
 <tr>
   <td>emailaddr:</td>
   <td>%%=v(@emailaddr)=%%</td>
 </tr>
 <tr>
   <td>jobid:</td>
   <td>%%=v(@jobid)=%%</td>
 </tr> 
  etc..
  etc..
</table>

https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/cloudpagesurl.htm